“Our ads are getting clicks. Why aren’t they converting?”
Audit what happens after the click instead of forcing more spend into a leaking funnel.
Built for D2C founders & growth teams
Stop guessing.
Find the growth leaks.
A structured D2C diagnostic system that helps you audit your funnel, CRO, social proof, competitors and revenue opportunity—so you know what deserves attention first.
1 systemGrowth diagnosis
3 funnelsTeardown framework
100-pointCRO + social scoring
GROWTH READINESS
72/100
72%
Priority leakProduct pageHigh impact / medium effort
Revenue opportunity+₹3.2LIllustrative preview
01CRO Score61 / 100
02Social Score54 / 100
DIAGNOSEBENCHMARKPRIORITISETESTGROW
THE REAL PROBLEM
Your brand probably doesn’t need more tactics.
It needs a better diagnosis.
When sales slow down, everything starts looking like the problem: ads, creatives, price, landing page, checkout, audience, offer. The kit gives you one system to separate symptoms from actual growth leaks.
“What should we actually fix first?”
Turn dozens of observations into a priority order based on impact, confidence and effort.
“Are competitors genuinely better—or just louder?”
Benchmark the buying experience, offer, proof and funnel rather than comparing surface-level ads.
REVENUE OPPORTUNITY CALCULATOR
See what a small conversion lift could mean for your store.
This calculator does not promise results. It simply shows the mathematical revenue difference between your current conversion rate and a target rate using your own traffic and AOV.
↗
Use it as a diagnostic. A revenue gap tells you the opportunity is worth investigating—it does not tell you which change will create the lift.
Current monthly revenue₹4,50,000
Target monthly revenue₹6,75,000
Potential monthly opportunity+₹2,25,000≈ 150 additional orders / month
WHAT’S INSIDE
One audit system.
Six diagnostic layers.
Designed to move you from “something is wrong” to a focused list of what to inspect, what to compare and what to test next.
01
FOUNDATION
D2C Growth Diagnostic
Map your funnel and identify where the biggest commercial friction is likely sitting before you start changing random variables.
Traffic→Product→Cart→Checkout→Purchase
02
CRO
100-Point CRO Score
Score the conversion fundamentals that shape buying confidence across the page and funnel.
78/100 demo
03
TRUST
Social Proof Score
Evaluate whether your store has enough believable proof—and whether customers see it at the moments that matter.
ReviewsUGCTrustAuthority
04
MARKET
Competitor Benchmark Grid
Compare offer, product page, proof, buying confidence and funnel experience side by side.
You72Brand A81Brand B68
05
TEARDOWN
3-Funnel Teardown
Break down three competing funnel experiences to understand what they do differently—not just what their ads look like.
06
ACTION
Priority Action Plan
Convert your findings into a practical test queue so high-impact issues do not get buried under cosmetic changes.
P1High impactFix first
INTERACTIVE PREVIEW
Score your conversion environment, not your gut feeling.
Try the demo controls. The actual kit turns subjective observations into structured inputs you can compare, discuss and prioritise.
- ✓ Page clarity & offer communication
- ✓ Product confidence & objection handling
- ✓ Trust, proof & risk reduction
- ✓ Mobile buying friction
CRO SCORE / DEMO
Product Page Audit
65/100
COMPETITOR + FUNNEL VISUALISATION
Benchmark the experience.
Not just the ad library.
Use the framework to compare how three funnels build desire, confidence and momentum from first click to checkout.
SELECTED FUNNEL
Your brand
Overall 72/100
01Ad / Hook74
→
02Landing68
→
03Product61
→
04Checkout83
KEY OBSERVATION
The biggest visible gap is the product-page confidence layer. That is where the next teardown should go deeper.
Benchmark Grid demo
One view to spot where your experience is behind, at parity, or ahead.
| Dimension | Your brand | Competitor A | Competitor B |
|---|---|---|---|
| Offer clarity | |||
| Product confidence | |||
| Social proof | |||
| Checkout confidence |
PRODUCT PREVIEW
Built to feel like a consulting diagnostic.
Not another “ebook” you never open.
Use the kit as a working audit environment: score, compare, document observations and turn them into priorities.
01 / DIAGNOSE
Growth Audit Dashboard
See the funnel at a glance and keep the diagnosis anchored to the commercial problem.
02 / SCORE
CRO + Social Scorecards
Replace “this page feels weak” with a structured view of where confidence breaks down.
72/100
03 / BENCHMARK
Competitor & Funnel Teardown
Compare three buying journeys on the dimensions that influence conversion, not vanity.
BUILT FOR ACTION
Diagnosis is useful only when it changes what you do next.
The kit keeps the final output focused on decisions: what is leaking, why it matters, and what should be tested first.
IMPACT
Prioritise the leak
Separate high-impact friction from cosmetic optimisation.
Low effortHigh impactFix first
HYPOTHESIS
Turn finding → test
Document the problem, expected behaviour change and the metric you need to watch.
Finding→Hypothesis→Test
FOCUS
Know what not to touch
A strong audit narrows the list. It prevents random redesigns from becoming your growth strategy.
P1 — investigateP2 — queueP3 — leave alone
THE CLARITY GUARANTEE
No “10x overnight” promise.
No “10x overnight” promise.
Just a sharper way to diagnose growth.
The D2C Growth Audit Kit™ is built to help you inspect the right areas in a structured way. It does not replace execution, testing or market reality—and it does not pretend to.
✓ No fake benchmarks✓ No guaranteed revenue claims✓ Built around diagnosis & prioritisation
GET THE KIT
Before you spend more on growth,
know where growth is leaking.
Use one structured audit to review your D2C store across funnel performance, CRO, social proof and competitor experience.
Growth diagnostic system
100-point CRO score
Social Proof Score
Competitor benchmark grid
3-funnel teardown
Priority action framework
D2C GROWTH AUDIT KIT™
₹3,499
₹1,499
One-time purchase
Get instant access — ₹1,499↗ Primary checkout CTA
FAQ
Before you buy.
Everything important about what this kit is—and what it is not.
No. It is positioned as a working D2C diagnostic system: something you use to audit, score, compare and prioritise—not a library of videos to passively consume.
It is designed for D2C founders, operators and growth/marketing teams who already have a store or funnel to inspect and want a more structured way to diagnose conversion and growth friction.
It helps you narrow the likely problem areas and organise evidence. It cannot guarantee a single cause without real-world testing, customer behaviour and business context.
No. The kit is a diagnostic and prioritisation tool. Revenue and advertising results depend on execution, product-market fit, traffic quality, pricing, competition and many other variables.
One competitor can be an outlier. Reviewing three journeys helps you look for patterns across offer communication, proof, product confidence and checkout experience instead of copying one brand blindly.
Yes. The framework is designed to be reusable whenever you want to re-audit the funnel, inspect a new product/category or compare changes over time.
YOUR NEXT MOVE
More traffic won’t fix
More traffic won’t fix
a funnel you haven’t diagnosed.
Audit the system. Find the leaks. Prioritise the right work.
Get D2C Growth Audit Kit™ — ₹1,499